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1. Providing and Enhancing Our Services
Deliver personalized features, such as tailored recipe recommendations and meal planning.
Maintain the functionality of the Nutrizle app and website.
Assist you in creating shopping lists and tracking your nutritional goals.
2. Personalization and Recommendations
Analyze your preferences and interactions to suggest recipes, nutritional tips, and grocery products that align with your dietary needs.
Build a personalized profile to enhance your experience.
3. Marketing and Communication
Send you news, updates, and promotional offers.
Inform you about new recipes, features, or partnerships that may interest you.
For Business Representatives, provide newsletters and updates relevant to commercial activities.
4. Analytics and Improvement
Perform data analytics to understand user trends, improve user experiences, and optimize our services.
Conduct research on dietary and food trends to enhance Nutrizle’s content and features.
5. Advertising
Use your preferences to provide relevant and targeted advertisements, including in-app promotions or external advertising campaigns.
6. Grocery Assistance
Facilitate shopping list creation and provide you with options for purchasing groceries through selected retailers.
Use your location data to suggest nearby grocery stores or region-specific ingredients.
7. Legal and Administrative Purposes
Defend Nutrizle against legal claims or comply with legal obligations.
Process necessary disclosures to law enforcement when required.

Legal Basis for Processing
We process your personal data based on the following legal grounds:
Contractual Necessity: To fulfill the contract between you and Nutrizle, such as providing you with personalized recommendations or shopping assistance.
Compliance with Legal Obligations: For example, to comply with applicable laws or respond to legal claims.
Legitimate Interests: To analyze food trends, improve our services, and personalize your experience while ensuring these activities don’t override your data privacy rights.
Your Consent: For example, to send marketing communications or process data collected via cookies. You can withdraw consent at any time by contacting us, without affecting the lawfulness of processing before the withdrawal.

Example Use Case
When you select a recipe in the Nutrizle app and add ingredients to your shopping list, the app may suggest nearby grocery stores using your location data. If you decide to purchase the items, Nutrizle may guide you to selected retailers while ensuring a smooth shopping experience.

Further Information
Below is an overview of how we use your data, categorized by purpose and type of data collected:

1. Providing and Maintaining Our Services
We use your personal data to:
Set up and manage your Nutrizle account when you sign up.
Verify your identity when you log in.
Allow you to customize your profile, save favorite recipes, and manage preferences.
Enable interactions with other users, such as sharing recipes or providing feedback through comments or ratings.
Facilitate grocery shopping by creating shopping lists and assisting with purchases from third-party retailers.
Provide customer support, including resolving login or app-related issues.
Notify you about changes to Nutrizle’s services.
Offer meal recommendations, plans, and food diaries tailored to your preferences and nutritional needs.
Categories of Data Used:
Personal Details
Authentication Data
Profile Data
Food Preference Data
Health Data
Usage Data
Location Data
Contacts Information
2. Data Analytics
We use analytics to:
Generate reports and insights about user behavior to improve our services and understand trends.
Provide personalized recipe suggestions and product recommendations, some of which may be sponsored.
Improve our technology (e.g., enhancing recommendation algorithms) using aggregated and anonymized data.
Share anonymized reports with third parties, such as insights into recipe popularity by region.
Categories of Data Used:
Contact Details
Profile Data
Food Preference Data
Usage Data
Location Data
3. Targeted Advertising
We may use your data to:
Suggest recipes, products, or grocery retailers tailored to your preferences and location.
Deliver relevant advertisements and measure their effectiveness.
Use advertising-specific identifiers (e.g., AAID, IDFA) for targeted marketing, unless you opt out. For more information on opting out, visit Google Ads Policy.
Categories of Data Used:
Contact Details
Authentication Data
Food Preference Data
Usage Data
Location Data
Device Information
Advertising Identifiers
4. Marketing Communications
We may use your contact information to:
Send you news, updates, and special offers via email.
Notify you about new recipes, features, or promotions.
Categories of Data Used:
Contact Details
Profile Data
Food Preference Data
Usage Data
Location Data
5. Grocery Assistance
We assist with grocery shopping by:
Transferring your shopping list to selected third-party retailers at your request.
Categories of Data Used:
Contact Details
Authentication Data
Profile Data
Grocery Data
6. Improving Our Services
We analyze your data to:
Monitor and track usage of the Nutrizle app and website.
Gather insights to enhance app features and user experience.
Detect, prevent, and resolve technical issues.
Categories of Data Used:
Contact Details
Profile Data
Usage Data
Food Preference Data
Location Data
7. Legal and Administrative Purposes
We may process your data to:
Defend Nutrizle against legal claims.
Ensure compliance with applicable laws and regulations.
Categories of Data Used:
Contact Details
Authentication Data
Profile Data
Food Preference Data
Usage Data
Location Data

Profiling
We use advanced analytics, including machine learning, to build a profile of your preferences and provide personalized services. For example, if you frequently select vegetarian recipes, we may recommend similar options tailored to your preferences.

Special Category Data
If you choose to provide health-related information (e.g., allergies, weight, or activity levels), we will process this data only with your explicit consent. This allows us to provide personalized recommendations and meal plans.

Withdrawing Consent:
You can withdraw your consent for processing health-related data at any time by contacting us through the details provided in the ‘Contact Us’ section of this Privacy Policy. Withdrawal of consent will not affect the lawfulness of processing before the withdrawal.

Data Sharing and Third Parties
Nutrizle may share your personal data with third parties under the following circumstances:
1. Service Providers
We work with trusted service providers who assist us in delivering and improving our services. These providers may perform tasks such as:
Data analytics to understand trends and improve user experience.
IT support and infrastructure hosting.
Traffic optimization and content delivery.
Email and communication management.
Monitoring service performance and troubleshooting.
For more details about the types of services these third parties provide, see the Further Information section below.
2. Partner Companies
We may share your data with select partner companies to enhance your experience. These partners may include:
Grocery retailers, to assist with shopping lists and product purchases.
Recipe publishers, to deliver diverse content.
Digital health applications, to integrate with wellness tools.
Social media platforms, to enable seamless sharing and login functionalities.
Advertising networks, to provide you with relevant promotional content.
Nutrizle only works with partners who comply with applicable privacy laws and maintain secure data handling practices.
3. Third-Party Accounts
If you choose to link your Nutrizle account to a third-party service (e.g., Google, Facebook, or Apple), your personal data may be shared with those services in line with their terms and privacy policies. Nutrizle is not responsible for the terms, policies, or data practices of these third-party accounts. Please review their privacy settings to control how your data is shared.
4. Business Restructuring
In the event of a business negotiation or transaction (e.g., merger, acquisition, or financing), we may share your personal data as necessary to facilitate the process. This will always be done in compliance with applicable data protection laws.
5. Legal Obligations
We may disclose your personal data to:
Law enforcement agencies, courts, or government authorities when required to comply with legal obligations.
Other third parties when necessary to protect our rights or the rights of others, or to ensure the security of our services.

Further Information
We use third-party service providers to assist us with the following:
1. Analytics
Monitoring web traffic and app usage.
Analyzing the popularity of specific features or pages.
Tracking user behavior to improve Nutrizle’s functionality.
2. Infrastructure and Hosting
Hosting data and files required for Nutrizle’s app and website to function.
Providing reliable infrastructure for performance and feature delivery.
3. Traffic Optimization
Distributing content across servers in different locations to improve speed and performance.
4. Feature Testing
Analyzing responses to changes in app or website design to enhance user experience.
5. Communications
Managing contact information and sending updates, notifications, or marketing emails.
Tracking engagement with emails to improve communication strategies.
6. User Database Management
Building user profiles based on the information you provide and your interactions with Nutrizle.
For business representatives, cross-referencing publicly available information to offer tailored support.
7. Personalized Advertising
Collaborating with third-party providers to deliver targeted ads based on your preferences and usage patterns.

How Long We Retain Your Data
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected. The retention period depends on several factors, including:
The nature of your relationship with us.
The original purpose for collecting the data.
Legal and regulatory requirements.
The type and volume of data stored.
Our accounting and operational needs.

Account Data
Personal details provided when you create a Nutrizle account will be retained for as long as your account remains active. If you choose to delete your account, we will securely remove your personal data unless retention is required:
To comply with legal obligations.
To defend against potential legal claims or disputes.

Cookie Data
We use both session cookies and persistent cookies:
Session Cookies: Data collected through session cookies, essential for app or website functionality, is retained temporarily and deleted after your session ends.
Persistent Cookies: Data collected through persistent cookies may be retained for up to two years, depending on their purpose (e.g., improving user experience or tracking preferences). For more information, please refer to our Cookie Policy.

Data Deletion
Once the applicable retention period expires, we securely delete your data. After deletion, you may no longer exercise certain rights over your personal data (e.g., accessing or requesting deletion of data that no longer exists).
Regular Reviews
We regularly review our data retention practices to ensure compliance with legal and operational standards. These reviews occur annually to assess whether data is still required or can be securely disposed of.

Where We Might Transfer Your Data
Your personal data may be transferred to and processed in countries outside your home country. These countries may not have the same level of personal data protection as the laws in your jurisdiction. For example, data may be transferred to and processed in locations such as Canada, the United States, or other countries where our service providers or infrastructure are based.
Whenever we transfer your data to countries with different data protection standards, we take appropriate measures to ensure its security. This includes:
Implementing contractual safeguards in compliance with applicable legal requirements.
Relying on approved frameworks or legal mechanisms to ensure adequate protection.
For more information about these safeguards or to request a copy, please contact us using the details provided in the Contact Us section of this Privacy Policy.

How We Keep Your Data Secure
We are committed to protecting your personal data and have implemented a range of technical and organizational measures to ensure its security. These measures include:
Data Encryption: Personal data is encrypted both during transfer and storage.
Secure Authentication: Systems are designed to limit unauthorized access using authentication protocols.
Hosting Standards: Your data is stored securely using reliable service providers in compliance with applicable privacy laws.

Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. If we make significant changes that affect how we process your personal data, we will notify you by email or through a notice on our app or website. We encourage you to review this Privacy Policy regularly to stay informed about how we are protecting your information.

Links to Other Websites
This Privacy Policy applies only to Nutrizle and its services. If you access links to third-party websites from our app or website, please note that these sites operate independently of Nutrizle. We are not responsible for the content, practices, or privacy policies of unconnected third-party websites. We encourage you to review the privacy policies of any external websites you visit.